GENESIS

Genesis

Markets to watch

Signals from trusted sources about where new work and ideas may grow. These are signals, not predictions. Check the sources and make your own judgement.

Last updated: September 2026

Global onlyNigeria

Global

Solar power and batteries

Solar has become the fastest-growing source of new electricity worldwide, and more homes and businesses are pairing panels with batteries.

Signals to watch

  • Solar capacity added worldwide passed 600 GW in 2025, making solar the power technology with the most installed capacity.
  • Around 30 countries each installed over 1 GW of solar in a single year, roughly double the number in 2020.

What could go wrong

  • Prices swing with supply chains and trade policy.
  • Badly installed systems fail early and damage trust.
  • Grids in many places struggle to absorb large amounts of solar.

Skills it needs

ElectriciansInstallersBattery techniciansSales agentsFinance and payment plans

Sources

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Care and services for older people

People are living longer everywhere, and most of the growth in older populations is happening in low- and middle-income countries.

Signals to watch

  • By 2030, about one in six people in the world will be 60 or older.
  • The number of people aged 80 and over is expected to roughly triple between 2020 and 2050.
  • By 2050, around two-thirds of people over 60 will live in low- and middle-income countries.

What could go wrong

  • Trust and safety matter enormously; carers need training and checks.
  • Many families can't afford paid care, so pricing is hard.

Skills it needs

CarersNursesPhysiotherapistsDriversBuilders for home adaptationsCooks

Sources

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Helping small businesses use AI

AI tools can write, translate, answer customers and keep records, but many small businesses don't yet know how to use them well.

Signals to watch

  • An OECD survey of over 5,000 small and medium businesses in seven countries found about 31% using generative AI.
  • Across OECD countries, large firms use AI at more than three times the rate of small firms, a gap someone needs to close.

What could go wrong

  • Tools change fast and some services become free overnight.
  • Mistakes, privacy and copyright problems can hurt customers.

Skills it needs

TrainersMarketersTranslatorsDevelopersPatient teachers

Sources

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